We have an exciting new opportunity available at Abbeyfield South Downs.
Community Marketing Consultant
Are you, or is someone you know, looking for a new marketing challenge?
We’re looking for an experienced Community Marketing Consultant who has a desire to make a difference in what they do to work part-time, initially for 6 months, to drive occupancy across our seven supported living houses for older people. Our houses are located in Alfriston, Eastbourne (two houses), Heathfield, Hove, St Leonards-on-Sea and Tunbridge Wells.
Responsibilities will include:
- Marketing Planning and Control
Measuring all activity against predefined strategic and tactical objectives
- Events, PR & Networking
Identify appropriate events and activities, particularly involving trustees and/or management, house staff and tenants at relevant local events
- Community Marketing
Provide support and direction to the operational teams at our houses to develop effective local Marketing and community engagement plans and assist with the execution
- Digital Marketing
This might involve: digital advertising; paid search; SEO and PPC (as appropriate); website content; social media and all online activity to drive traffic and ultimately increase house enquiries
- Reputation Management
In respect of our new development in Heathfield, which is currently under construction, keep a watching brief on reputation issues and react accordingly
A background in Marketing within either the later life housing sector or local community organisations would be advantageous, as it’s essential that you hit the ground running. More importantly, we need someone who has a real ‘can do’ attitude and an ability to be creative with very limited budgets and staff resources.
Our head office is currently in Alfriston but will return to Heathfield in Spring 2021.
We expect this role to be 14 hours per week, possibly increasing in the future. Hours can be flexible across the working week, plus there will be frequent travel to our houses around Kent & East Sussex, so a car is essential.
The full job spec can be found:
Please send a CV and covering letter to firstname.lastname@example.org